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The Oh-So-Wonderful Illusion of Choice

The Illusion of Choice

What if I told you that most of the brands we’ve come to know and love are owned by the same FIVE super-big cosmetic companies?

According to beautypackaging.com, the top 20 cosmetic companies of the year 2015 are:

  1. L’oreal – $27.4bn

  2. Unilever- $21.5bn

  3. P & G- $18.1bn

  4. Colgate Palmolive – $11.7bn

  5. Estee Lauder- $10.8bn

  6. Johnson & Johnson – $7.9bn

  7. Shiseido – $6.5bn

  8. Avon – $6.3bn

  9. Bieiersdorf- $6.3bn

  10. Kao – $5bn

  11. Louis Vuitton Moet and Hennessey(LVMH) – $4.7bn

  12. Coty – $4.4bn

  13. Henkel – $4.3bn

  14. AmorePacific Corp. – $4.3bn

  15. L Brands – $4bn

  16. Mary Kay – $4bn

  17. Amway – $4bn

  18. Chanel – $2.5bn

  19. Natura -$2.4bn

  20. Revlon- $1.9bn

Let’s look further at the first 5 companies and what they own. I was super surprised too when I was doing my googles.

  1.  L’oreal alone owns L’oreal (obviously), NYX cosmetics, Maybelline NY, Vichy, Urban Decay, Kiehl’s, Giorgio Armani cosmetics, The Body Shop, Yves Saint Laurent cosmetics, SoftSheen Carson, Ralph Lauren Cosmetics and many many more.
  2.  Unilever owns Dove, Pond’s, Vaseline,Silk, TreSemme etc.
  3.  P & G owns Cover Girl, Max Factor, Olay, Aussie, Clairol, Head and Shoulders, Herbal Essence, Pantene, Fredric Fekkai, SK-II, Noxzema and many more.
  4.  Colgate Palmolive owns Colgate, Softsoap, Speedstick, Lady Speedstick, Irish Spring, Tom’s of Maine etc.
  5.  Estee Lauder(which I love by the way and keep trying to work at) owns Estee Lauder, Aramis, Aveda, Clinique, Bobbi Brown, M.A.C, Origins, Jo Malone, La Mer, Bumble + bumble, Smashbox, Darphin, Donna Karan Cosmetics and many,many more( my hands are tired of typing lol)

Don’t you find it fascinating that ALL the makeup in the makeup box above could be  produced by the SAME company?

 

More Fun Information

Did you also know LVMH owns Sephora? It makes Sephora’s own line of cosmetics and several others sold in the store like Dior, Guerlain, Givenchy and Benefit. I even think some of the other smaller, upcoming brands may be manufactured by Sephora ultimately; Kat Von D’s line is produced by Kendo, a subsidiary of LVMH.

I also found it super interesting that Victoria’s Secret, Bath and Body Works, La Senza and Henri Bendel are all owned by the same company (L Brands!).

So what does this ultimately mean? I walked into a department store just this week and couldn’t help thinking I was only really purchasing from two companies. There was MAC, Clinique, Estee Lauder, Michael Kors Beauty and Dior cosmetics on display. Now that we know Estee Lauder owns the 1st four, and Dior is owned by LVMH, how much choice did I really have? Not much.

Plus some of you guys may be very particular about wanting to buy cruelty-free or organic (?) cosmetics. For example, I know NYX describes itself as cruelty-free. However, does that really matter if it is owned by a company that until recently did test on animals and might have used some of that research to formulate NYX products?

These are not exactly easy questions to answer so I’ll leave you guys to make your choices. If you’re really interested to see all the brands owned by the super-companies, click the links I provided  😛

Join me next week where I’ll show you that there isn’t a lot of difference in product formulations between brands owned by the same mega-corporation. See you then!

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