BeautyBakerie is a makeup brand that I’ve been following for a while now. They make a line of extremely long-wearing, matte lipsticks they call lip whips. I love how beautifully everything about the brand has been executed: an engaging social media, a wonderful website, and alluring names for products( GELato, BROWnie etc). BeautyBakerie has also been worn by Beyoncé and Mama Tina and is run by a 31 year old black female entrepreneur with an amazing story. I’ll advice you guys to read her story on Beyonce’s site and/or on Medium.
I’ve been wanting to restart my lipstick collection for a while because I threw almost all the old stuff away. So naturally I had been eyeing beautybakerie’s lip whips. Like many others, videos like the one below had me shook:
#WhatSmudge Hibiscus Mango Tea Lip Whip 🍑 She's Just Jelly Lip Whip 🍡 Yogurt Berries Lip Whip🍇 Trés Jolie Lip Whip🍧 Remove with our ultra moisturizing Lip Whip Remover! Only on our menu at BeautyBakerie.com 🙈🍬💗🍦🍡🍧 #makeup #makeupartist #motd #lotd #liquidlipstick #liquidlips #bblogger #hudabeauty #wakeupandmakeup #eyebrows #beauty #swatches #buzzfeed #refinery29
So of course me being me, I had to know how they worked.
Ingredients from Beautybakerie.com:
Isododecane, Trimethylsiloxysilicate, Dimethicone, Cyclopentasiloxane, Cyclotetrasiloxane, Trihydroxystearin, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin [+/- (May Contain): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Orange 5 (CI 45370), Orange 5 Lake (CI 45370), Red 6 (CI 15850)….
All highlighted above are oil-soluble! They form the backbone of the formula while the rest are just pigment components. This is the reason why the lip whips won’t come off unless oils like mineral oil or coconut oil are used(like dissolves like) In fact, beautybakerie sells removal pads that contain basically mineral oil. Below is a breakdown of what each component does:
Isododecane: Organic(in the chemical sense that is made up of carbon and hydrogen only) and synthetic(not found in nature). It is a volatile solvent that helps reduce product transfer, hence binding colorants to the lips. This creates a lightweight and matte finish.
Trimethylsiloxysilicate, Dimethicone, Cyclomethicone, Cyclotetrasiloxane: There are all silicones; emollients and occlusive agents that provide lubrication. Trimethylsiloxysilicate is also a skin adhesive while the cyclos provide non-tacky lubrication.
Trihydroxystearin: Product of glycerin+ hydroxystearic acid(a fatty acid). A thickener and occlusive agent formed partly by hydrogenating castor oil. I’ve seen it been described as eco-certified so that’s a plus I guess.
Disteardimonium Hectorite: This helps keeps the pigment suspended in the liquid solution. It is based on naturally clay mineral, hectorite and a possible thickening agent.
Propylene Carbonate: possible Solvent,viscosity decreasing agent and film forming agent.
Tocopheryl Acetate: Synthetic form of Vitamin E.
Phenoxyethanol, Ethylhexylglycerin: oil soluble preservatives.
I googled the ingredients in this specific order(to make sure formulas are similar if not same) and found FOUR other cosmetic companies using the same formula for their matte lipstick lines. Need proof? check out the links I provided yourself! In fact I can bet you that none of them are going to have any perceptible fragrance since “fragrance” wasn’t included in the ingredient list.
It’s not exactly surprising that this is so; it is much easier for upcoming brands to private-label that it is to design your product right from scratch. This means if you dig hard enough, you’ll that find lots of brands might be using the same manufacturer and just slap their names on the product.
Now it’s time to compare them all…
Same Formula, Different Brands
Use this table to make decisions for yourself. If for instance, you’re looking for color variety, then beautybakerie is definitely your go-to; it even just recently added a metallic line that looks absolutely lush. If you want to save some money but still want that matte goodness, then try House of Uni or Aboni . I specifically asked House of Uni for their UK distributor(s) and was told they were still sorting that out( so 😥 )
You might also find that a color from one brand is duped by color(s) from any of the other four brands. For example, based on the pictures, it looks like Bb’s cranberry stiletto can be duped well enough by HoU’s Tobago. Since I’ve not bought either, I can’t say for sure. People who love to swatch, here’s where you come in.
In conclusion, I might still buy from Beautybakerie, and it has to everything to do with brand loyalty/customer service. I find it much more put together than the other brands with a lot more passion to succeed. Every little detail is accounted for and I really love that. However, a huge part about being a smart shopper is knowing your options and keeping that in mind in case anything comes up.
Ciao! As always, I hope you found all of this very useful.
Update 12th October, 2o16: I found some other brands that use the same formula too. They are:
- Dani and Cole: $15 for 5.6g or $2.67/gram
- Paintedcosmeticpro: $15 ,size not given, but assuming they should also weigh 5.6grams.
- Boujie Cosmetics(their lipsticks are more like Bb’s new metallic line) : $16-18. Also assuming each weighs 5.6grams.
- Sinsation Cosmetics: $19 for 5.6g or $3.39/gram
Finally, the cheapity cheap one for only $9 dollars and same 5.6grams($1.6/gram): MJLCosmetics!3 Did you love this post?