A short summary as to why I do is: Natural doesn’t equal good. Something I’ve said many times. You can stop reading now if you’d like. But there’s some stuff below you might find interesting.
My Experience at the Warehouse Sale
Sorry I took a break last week. I came back completely exhausted from all I had to do last week. I only recently got my apartment sorted out.
In case you don’t know, I recently started a paid internship at Estee Lauder, a company I’ve been trying to work for for years. My position is not exactly what I wanted but it’s a serious learning experience for me and I’m happy to have it.
How’s everything going? I’m sure you’re wondering, where have I been? (And if you haven’t been wondering, start pretending like you do, lol).
Green washing is when a cosmetic company would rather sell you the idea of being ‘green’ and ‘natural’ than actually be that. It’s pretty easy to see why; reformulating products take lots of time, money and effort and you might never be able to get the exact look or feel people are accustomed to.
Plus, since we’ve yet to define what a ‘natural’ cosmetic actually is, it gives companies leeway to define it however they want (like how some people tried to call ketchup a vegetable once 😆 ).
Q: So how do I avoid being green-washed?