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green washing

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Green Washing: The Honest Company Isn’t so Honest

Greenwashing: The Honest Company

Green washing is when a cosmetic company would rather sell you the idea of being ‘green’ and ‘natural’ than actually be that. It’s pretty easy to see why; reformulating products take lots of time, money and effort and you might never be able to get the exact look or feel people are accustomed to.

Plus, since we’ve yet to define what a ‘natural’ cosmetic actually is, it gives companies leeway to define it however they want (like how some people tried to call ketchup a vegetable once 😆 ).

Q: So how do I avoid being green-washed?

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